Changing habits

Just spent the afternoon in a meeting with a company called My Sport. They have developed a pretty interesting tool. A sort of a Facebook for Sports and for coaches. Their biggest customer at the moment is athletics where quite a big number of coaches have taken up the opportunity to interact with their athletes in a slightly more sophisticated way, rather than just relaying on the old phone and perhaps pen and paper. Here is a chance to do online video, live chats, online training programmes, diary and season planning which all can be seen by everybody involved with this athlete. I would say that is quite a neat thing as one of the biggest problems in sports is that people at various levels are trying to give their best advice to the athlete who many times ends up very confused.

Will this change sports and particularly golf? I am not sure. What I do know though is that the first thing that needs to change is the habits of the coaches. Not many golf coaches would even think of working with their players in this way. That could be a big loss for the sport! See more on My Sport’s website.

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