Stand out from the crowd

In one of the episodes of The Apprentice the groups are tasked with creating a free, advertising funded, magazine. While one group goes for the over 65’s in an effort to replace the old with the new hip (and come up with the very catchy name ‘Hip Replacement’) way of life that today’s much more active pensioners are after, the other group decides to create a Lad’s Mag. The latter includes all those things that ‘lads’ are into. A bit of business, a feature on ‘blowing your load’ (read ‘spending your money’) and of course – girls. With their first edition fresh from thee printers the group turn to the lined up media advertising agencies to sell their Lad’s Mag. This is not proving quite as successful as they had hoped, at least not at first. In fact one of the potential buyers says the magazine made him feel like he had been thrown back to the 90’s again. His reasoning is simply that none of the companies looking for advertising through his agency are interested in being connected with lightly dressed girls (anymore).

As I read Ashley Crain’s column on I wonder if this an experience that might hit the LPGA Tour and possibly other women’s sports soon? That is if it hasn’t already. Judging by the comments Ashley has had this is a hot topic. And there isn’t just guys in the one corner of the ring. As so often before the trick with leading the market is getting there first. I do not think that was what the men in badminton did when they tried to pursue the idea of women having to play in a skirt. Luckily they backtracked. So the question now is – what comes next?

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