Posts Tagged 'Mattsspn blog'

And now what?

The Ladies European Tour schedule for 2010 just landed in my inbox. I think it is time for many of us to eat some humble pie and take our hat off to the executive of the Ladies Tour in Europe. 27 tournaments are nicely fitted into a well balanced schedule from the end of February all the way through to early December. Ok, some events are still to be confirmed but put the schedule next to the LPGA equivalent with 24 events and it looks pretty impressive. And the LET schedule does not include the majors in the US that the top European players are likely to get into anyhow. The only area where the two schedules still differ is the prize money. Without properly doing the maths I think a good guess is that the average LPGA tournament has somewhere around $1,500,000 in the total purse while the LET equivalent would have something like €300,000 (~$440,000). Considering the on costs are likely to be the same for the players to get to the events, that means the conditions are quite different for the average member of the respective tours. The premier events om the LET are substantially bigger though and can well compete with their american counterparts. Obviously, this is why those events usually see quite an influence of LPGA players in their fields.

The two major tours on the men’s side, the PGA tour and the European Tour, have also presented their schedules. As usual there is golf just about every week for those interested in playing (and watching). In light of the recent happenings with the World no 1 obvious speculation is now taking place as to what will happen with the prize money, when Tiger is not there. Graeme McDowell said it well when he said that he and his colleagues have been lucky to play in the same era as Woods. At least when it comes to their bank accounts. I remember a few years ago when I spoke to an executive of a big sponsor in golf. He said his company had left the men’s game in favour of the women’s for two reasons: 1) The money was much smaller and therefore easier to justify and 2) the women were so much nicer to be around than the men.

The difference now is that golf is in a much more challenging position overall. But I do have a feeling that the executives thinking about putting some of their marketing budget into golf might think twice before they rule out the women’s game.

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  • Raymond loses out to Irishman Whitson in the Spanish Amateur March 5, 2013
    Irishman Reeve Whitson prevented Neil Raymond from keeping the Spanish Amateur Championship in English hands when he beat the Hampshire man 4 and 3 in the 36-hole final at La Manga.Although Raymond twice held a slender lead in the opening nine holes, he found himself 2-down at lunch after the man from Mourne eased ahead […]
  • USA’s Sean Dale wins Jones Cup February 4, 2013
    University of North Florida’s Sean Dale is the 2013 Jones Cup Invitational champion. The Osprey senior posted a final round 69 to finish the tournament with 213 (-3). Withthe win Dale adds to a solid playing resume that includes a win in the 2010 Florida State Amateur Championship. Starting the day at even par, Dale got his […]