Posts Tagged 'olympics'

The power of uniforms

Lots of stuff to carry and wear!

Lots to carry and lots to wear!

The other day I caught a flight from Stockholm to London. It was a busy morning on Scandinavian Airlines and it did not take long for me to realise why. On board were parts of the Swedish Olympic Team on their way to Vancouver. No, the number of direct flights between the Swedish Capital and the winter sports centre of all attention for the next few weeks is non existing, so a stopover in London is probably the best alternative for those heading that way.

On board that flight I realised what a uniform can do. People were very cheerful and sent their best wishes and good luck to the future Olympians. I do not think anybody actually recognised any of the faces but the uniforms you could not miss. Bright yellow and blue tracksuits and combinations of T-shirts and sweaters that actually looked really cool.

 I have had the same experience once before. In Barcelona Airport when I ran into the Barcelona football team. Not being such a football nut I could not recognise the faces, even though I did spot Thierry Henry as he walked by, but the uniforms were way too obvious not to be noticed. Bright orange tops with light brown jogging pants. When golfers travel in uniform it is usually in their blazer. Even though that can be an efficient way to get the lucky upgrade on the flight I am not sure it is what the players would pick, had they had the choice. A cool, relaxed outfit in the team colours would probably go down better!

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Golf in the Olympics?

I guess one could say that it was a preliminary verdict delivered yesterday as the IOC Executive Board recommended two sports for inclusion in the Olympic Games from 2016. The full committee will vote in October and as they are not bound by their board’s recommendation golf is not fully there yet but let’s say we have had a good first round.

Of course now discussions will continue as to whether inclusion would be good or not. As for me I am convinced that it will be great. It will not, at least not at first, be a tournament with the kudos of the Major Championships. But it will put golf on the agenda in so many other countries that today would not even consider it. And it will be different. Golf is not exactly growing at the moment and this could be the change that we need.

As for what the tournament will be it shall be quite interesting to follow. The International Golf Federation has recommended a competition with 60 players in both the men’s and the women’s event. The top 15 in the World Rankings are guaranteed a place and then it will follow the rankings with a maximum of two players per country. They reckon this will mean participants from about 30 countries. If you go down the rankings to find 30 countries you soon realise that you will end up a long way down. No doubt there will therefore be the occasional Eddie the Eagle (the British Ski Jumper that competed in the Winter Olympics with his only target being to survive) taking place. And it is likely that the number of players with a fair chance of winning the event will actually be quite limited. On the other hand, that is no different from a 100m final!


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